Frequently Asked Questions
Learn everything about becoming an Apex MICE Partner — whether you're a Venue Partner providing event spaces or an Organiser creating events. Register at www.myapex.me to get started.
Mission
Empower entrepreneurs, local promoters, clubs, venues and experts to organize professional expos and events — without high upfront risk. Deliver a transparent, fair, and collaborative system where all partners share responsibility and rewards.
Vision
A world where any capable local partner (club, hotel, venue, expert) can host a global-standard event under the Apex Master Expos brand. A decentralized, global network of expos — from small gatherings (≈30 people) to large-scale fairs (5000+).
Goals
Build a global network of local partners ready to host events. Provide transparent income-sharing via our open-book model. Enable easy creation of events with minimal risk and maximum support.
What is an Apex MICE Partner?
What does MICE stand for?
MICE stands for Meetings, Incentives, Conferences & Exhibitions — the core pillars of the global business events industry.
- Meetings: Business meetings, networking sessions, and VIP gatherings
- Incentives: Reward-based events, recognition ceremonies, and motivational experiences
- Conferences: Industry conferences, summits, workshops, and educational sessions
- Exhibitions: Trade shows, expos, showcases, and product launches
What are the types of Apex MICE Partners?
Apex has two main types of MICE Partners, each with distinct roles:
Venue Partners
Own or manage spaces that host events
- ● Hotels & Resorts
- ● Convention Centres
- ● Conference Halls
- ● Exhibition Spaces
- ● Golf Clubs & Sports Venues
- ● Unique Event Locations
Organisers
Plan, create, and manage events
- ● Event Planners
- ● Conference Organisers
- ● Expo Managers
- ● Industry Experts
- ● Business Networkers
- ● Local Champions
Both partner types work together in the Apex ecosystem — Venue Partners provide spaces, Organisers create events. Many partners are both!
Venue Partners
What is an Apex Venue Partner?
Venue Partners are locations that host Apex events. As a Venue Partner, you provide the physical space and earn revenue from events held at your location.
Types of Venue Partners:
What do Venue Partners receive?
As an Apex Venue Partner, you gain:
- Event Bookings: Receive bookings from Apex events and organisers
- Global Exposure: Listed in the Apex venue directory across 80+ countries
- Revenue Share: Earn from events held at your venue
- Marketing Support: Promotion through Apex channels and events
- Network Access: Connect with Apex organisers, exhibitors, and sponsors
- Preferred Status: Priority for Apex Master Expos and conferences
How do Venue Partners earn revenue?
Venue Partners earn through multiple channels:
Standard rental fees for event space, meeting rooms, and facilities
Food, beverages, AV equipment, and additional services
Room bookings from event attendees (hotels & resorts)
Earn when you refer organisers or events to other Apex venues
How do I become a Venue Partner?
Join as a Venue Partner in 4 steps:
- Register at www.myapex.me
- Select "Venue Partner" as your partner type
- Add your venue details — location, capacity, facilities, photos
- Get verified and start receiving event inquiries
Organisers
What is an Apex Organiser?
Organisers are the event creators — professionals who plan, build, and manage events within the Apex ecosystem. Unlike traditional event planners who work for a fee, Apex Organisers become co-owners of the events they create.
Types of Organisers:
What can Organisers do?
As an Apex Organiser, you can:
- Create Events: Build and own conferences, expos, trade fairs, and summits
- Curate Content: Design stages, workshops, masterclasses, and sessions
- Manage Exhibitors: Recruit and coordinate exhibitors and sponsors
- Sell Tickets: Access integrated ticketing and registration tools
- Build Hybrid Events: Combine physical and digital formats
- Grow Recurring Events: Develop annual or regular event series
- Collaborate Globally: Partner with organisers in 80+ countries
How do Organisers earn revenue?
Organisers participate in multiple revenue streams through the Hybrid Model:
Share in physical tickets, virtual passes, VIP packages, and workshop registrations
Earn from booth sales, premium placements, and exhibitor services
Participate in sponsor packages, branded experiences, and partnerships
Earn from member referrals, exhibitor introductions tracked via Apex ID
Monetise recorded sessions, digital downloads, and licensed content
How is this different from traditional event planning?
Traditional event planners work for a fixed fee — when the event ends, so does their income. Apex Organisers are different:
| Traditional Planner | Apex Organiser |
|---|---|
| Fixed fee per event | Revenue share + ownership |
| No ongoing income | Recurring revenue from your events |
| Work alone | Access to 80+ country network |
| Build client's brand | Build your own event portfolio |
| Physical events only | Physical + Digital + Content |
How do I become an Organiser?
Become an Apex Organiser in 4 steps:
- Register at www.myapex.me
- Select "Organiser" as your partner type
- Complete verification with your event experience
- Access the dashboard and start creating events
The Apex Hybrid Model
What is the Apex Hybrid Model?
The Apex Hybrid Model combines multiple revenue streams and event formats into one flexible partnership structure:
HYBRID = Physical + Digital + Revenue Sharing + Ownership
- Physical Events: In-person expos, conferences, trade fairs, and networking events
- Digital Extensions: Virtual attendance, live streaming, recorded content, and online workshops
- Revenue Sharing: Transparent, share-based income from all event activities
- Ownership Rights: Build equity in recurring events you create and manage
How does the Hybrid Revenue Model work?
As a MICE Partner, you participate in multiple revenue streams simultaneously:
Share in physical ticket sales, virtual access passes, VIP packages, and workshop registrations
Earn from booth sales, premium placements, and exhibitor services you bring or manage
Participate in sponsor packages, branded experiences, and partnership deals
Earn from member referrals, exhibitor introductions, and partner connections via your Apex ID
Monetise recorded sessions, digital downloads, and licensed content post-event
What makes the Hybrid Model different from fixed fees?
Traditional event organisers receive a one-time payment regardless of event success. The Apex Hybrid Model offers:
| Traditional Model | Apex Hybrid Model |
|---|---|
| Fixed fee per event | Revenue share + ownership |
| No ongoing income | Recurring revenue from your events |
| Work alone | Access to 80+ country network |
| Build client's brand | Build your own event portfolio |
| Limited to physical events | Physical + Digital + Content monetisation |
Can I choose my own hybrid mix?
Yes! The Apex Hybrid Model is flexible. You can choose to focus on:
- Pure Physical: Traditional in-person events only
- Pure Digital: Online conferences, webinars, virtual expos
- Full Hybrid: Combined physical + digital with extended reach
- Content-First: Focus on creating valuable content that generates ongoing revenue
Configure your preferences in your MICE Partner dashboard at www.myapex.me
Apex ID & MyApex Platform
What is an Apex ID?
Your Apex ID is your unique identifier within the entire Apex ecosystem. It connects all your activities, tracks your contributions, and ensures you receive credit for everything you bring to the network.
Get your Apex ID by registering at www.myapex.me
What is www.myapex.me?
www.myapex.me is your personal Apex command centre — the platform where you manage everything:
- My Profile: Your professional identity and Apex ID
- My Events: Create, manage, and track your events and expos
- My Revenue: Real-time dashboard of earnings and shares
- My Network: Connections, exhibitors, sponsors, and referrals
- My Content: Digital assets, recordings, and licensed material
- My Analytics: Performance metrics and insights
What does my Apex ID track?
Your Apex ID automatically tracks:
- ✓ Events you create and manage
- ✓ Exhibitors you bring to events
- ✓ Sponsors you secure
- ✓ Visitors and participants you refer
- ✓ New Apex members you invite
- ✓ Partner and collaborator introductions
- ✓ Content views and digital sales
- ✓ All revenue attributable to your activities
Can I integrate my Apex ID with my own website?
Yes! Your Apex ID can be integrated with your existing website and platforms:
- Tracking Links: Use your unique Apex links for attribution
- Embedded Widgets: Add event booking directly to your site
- API Access: Connect your systems with Apex data
- White-Label Options: Customise the look to match your brand
Your platform stays yours. Apex connects value in the background while you maintain full ownership of your brand and client relationships.
Requirements & Next Steps
What are the requirements to become a MICE Partner?
To qualify as an Apex MICE Partner, you should have:
- ✓ Professional experience in events, conferences, or exhibitions
- ✓ A verifiable professional background
- ✓ Commitment to Apex values of transparency and collaboration
- ✓ Ability to bring value (exhibitors, sponsors, attendees, or expertise)
- ✓ Long-term partnership mindset (not one-off transactions)
No minimum event volume required — start where you are and grow with Apex.
Is there an exclusivity requirement?
No exclusivity required. As a MICE Partner:
- ✓ You remain completely independent
- ✓ You keep your own brand and identity
- ✓ You can work with other organisations
- ✓ You maintain your existing client relationships
- ✓ No lock-in contracts or minimum commitments
Apex enhances your business — it doesn't restrict it.
How do I get started today?
Start your MICE Partner journey in 3 simple steps:
Create your free Apex account and get your Apex ID
Complete your profile and submit your event experience
Access your dashboard and begin building your event portfolio
Ready to become an Apex MICE Partner?
Register at www.myapex.me →Ready to become a MICE Partner?
Register at www.myapex.me to get your Apex ID and start your journey. For questions, contact us at [email protected] or visit our Exhibitors page.