CONFIDENTIAL·Internal Pitch Document·Strategic Targets · Not yet partners
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APEX STRATEGIC TARGETSInternal · For Outreach
Targets | Confidential | EN
Strategic Partner Targets · For Outreach

Apex strategic target roster.

The athletes, teams, federations and sponsors Apex is pursuing across the six premium sports — organised by sport and partnership category, with live status tracking.

Important — this is an internal pitch document. The names below are targets for outreach and do not represent existing partnerships, endorsements or agreements with Apex. Cards become public on apex-sponsors.html only once an agreement is signed and the partner has authorised use of their name and marks.
Target — Not Yet Contacted
In Outreach
In Discussion
Confirmed Partner
Golf Polo Sailing Equestrian Tennis Fencing Cross-Sport
G

Golf

VIP players, tours and luxury brand targets for the golf circuit

16Targets

Athlete Ambassadors

RM
Target
Rory McIlroy
Major champion · ambassador potential
JR
Target
Jon Rahm
Spain · alignment with Apex S.L. HQ
BK
Target
Brooks Koepka
Multiple major champion
BD
Target
Bryson DeChambeau
Profile-builder · global media draw
TW
Target
Tiger Woods
Legendary status · long-shot target
SG
Target
Sergio García
Spain · strong Sotogrande connection
NK
Target
Nelly Korda
Women's tour world No. 1 candidate

Teams & Tours

RC
Target
Ryder Cup Europe
Federation alignment · European tour
LG
Target
LIV Golf
Tour partnership · format synergy
PG
Target
PGA Tour
Premier tour · US market
DP
Target
DP World Tour
European & Middle East tour

Brand Sponsor Targets

RX
Target
Rolex
Watch maison · championship timekeeping
TT
Target
Titleist
Equipment supplier
CG
Target
Callaway Golf
Equipment supplier
MB
Target
Mercedes-Benz
Automotive · global mobility partner
AP
Target
Audemars Piguet
Watch maison · luxury partner
P

Polo

Premier players, world-class teams and aligned luxury houses

10Targets

Athlete Ambassadors

NF
Target
Nacho Figueras
Argentine player · global media figure
AC
Target
Adolfo Cambiaso
10-goal legend · La Dolfina
FP
Target
Facundo Pieres
High-goal Argentine player

Teams & Clubs

DP
Target
Dubai Polo Team
UAE alignment · Dubai DMCC entity
BB
Target
Black Bears Polo Team
UK-based team · Cowdray circuit

Brand Sponsor Targets

RM
Target
Richard Mille
Watch maison · polo heritage
LM
Target
La Martina
Polo apparel & equipment heritage
CR
Target
Cartier
Jewelry maison · Queen's Cup heritage
BM
Target
Bentley Motors
Luxury automotive · UK heritage
VC
Target
Veuve Clicquot
Champagne maison · polo association
S

Sailing & Yacht Racing

America's Cup figures, teams and marine luxury partners

9Targets

Athlete Ambassadors

BA
Target
Ben Ainslie
4× Olympic gold · INEOS Britannia skipper
JS
Target
Jimmy Spithill
Multiple America's Cup winner

Teams

TN
Target
Emirates Team New Zealand
Current America's Cup defender
IB
Target
INEOS Britannia
British America's Cup challenger

Brand Sponsor Targets

FG
Target
Ferretti Group
Yacht builder · Italian heritage
SK
Target
Sunseeker
Yacht builder · UK luxury
AZ
Target
Azimut Yachts
Italian yacht builder
BJ
Target
Bombardier Private Jets
Aviation · regatta-side charter
MC
Target
Moët & Chandon
Champagne maison · regatta tradition
E

Equestrian

Olympic medallists, federations and equestrian luxury partners

9Targets

Athlete Ambassadors

JB
Target
Jessica von Bredow-Werndl
Olympic dressage gold medallist
HE
Target
Henrik von Eckermann
World No. 1 show jumper
CD
Target
Charlotte Dujardin
Multiple Olympic medals · dressage

Federations & Tours

FE
Target
FEI
International Equestrian Federation
LG
Target
Longines Global Champions Tour
Premier show-jumping tour

Brand Sponsor Targets

LO
Target
Longines
Watch maison · equestrian heritage
HM
Target
Hermès
Saddle & equestrian atelier heritage
RR
Target
Range Rover
Automotive · sporting estate alignment
PR
Target
Porsche
Automotive · German sport heritage
T

Tennis

Grand Slam champions, ATP / WTA tours and premium brand targets

10Targets

Athlete Ambassadors

CA
Target
Carlos Alcaraz
Spain · multiple Grand Slam champion
ND
Target
Novak Djokovic
All-time Grand Slam leader
JS
Target
Jannik Sinner
Italian world No. 1 candidate
IS
Target
Iga Świątek
Multiple Grand Slam champion · WTA

Tours

AT
Target
ATP Tour
Men's professional tour
WT
Target
WTA Tour
Women's professional tour

Brand Sponsor Targets

LC
Target
Lacoste
Apparel · tennis heritage
EM
Target
Emirates
Aviation · global tour sponsor
LV
Target
LVMH
Luxury group · multi-brand activation
TH
Target
TAG Heuer
Watch maison · sport timekeeping
F

Fencing

Olympic fencers, FIE and aligned premium sponsors

6Targets

Athlete Ambassadors

LK
Target
Lee Kiefer
Olympic gold medallist · foil
AS
Target
Áron Szilágyi
3× Olympic gold · sabre

Federations

FI
Target
FIE
International Fencing Federation

Brand Sponsor Targets

MB
Target
Montblanc
Maison · craftsmanship alignment
BR
Target
Breguet
Watch maison · heritage precision
NJ
Target
NetJets
Aviation · athlete charter

Cross-sport category targets.

Sponsor categories that align with multiple Apex disciplines and the wider ecosystem

Luxury Watches

RX
Target
Rolex
Multi-sport · golf, tennis, sailing
PP
Target
Patek Philippe
Heritage maison · headline tier
RM
Target
Richard Mille
Sport-watch maison · polo & tennis
TH
Target
TAG Heuer
Sport timekeeping · multi-discipline

Aviation & Mobility

VJ
Target
VistaJet
Private jet charter · global member fit
NJ
Target
NetJets
Fractional jet ownership
GS
Target
Gulfstream Aerospace
Private jet manufacturer
RR
Target
Rolls-Royce Motor Cars
Premier luxury automotive

Finance & Family Offices

JB
Target
Julius Baer
Private bank · Swiss heritage
UB
Target
UBS
Wealth management · UHNW network
HS
Target
HSBC Private Banking
Global private banking · Asia link

Hospitality

FS
Target
Four Seasons Hotels and Resorts
Travel Club anchor · global hospitality
MO
Target
Mandarin Oriental
Asia-Pacific luxury hospitality
AM
Target
Aman Resorts
Ultra-luxury resort network
Strongest Strategic Fit · Apex Priority Targets

Top 10 outreach priority.

The ten brands and partners with the strongest positioning alignment for Apex — recommended first-wave outreach for Victor and the Apex Business Group partnerships committee.

  • 1Rolex
  • 2Richard Mille
  • 3Emirates
  • 4VistaJet
  • 5Bentley Motors
  • 6LVMH
  • 7Audemars Piguet
  • 8Julius Baer
  • 9Four Seasons
  • 10NetJets
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