Founded in 2005, True Ventures is an early-stage venture capital firm based in Palo Alto, California. True focuses on Seed and Series A investments in technology companies, with a deep commitment to founder-friendly practices and long-term partnerships.
True invests across enterprise software, consumer technology, AI & machine learning, hardware & IoT, healthcare, and sustainability. Their philosophy: put founders first with a genuine commitment to long-term partnership, community, and support — backed by a founder-friendly culture that has become their signature.
With portfolio companies including Peloton, Sweetgreen, Ring, Duo Security, Automattic, Fitbit, and many more, True Ventures has built an impressive portfolio of category-defining companies. The firm has backed 8 unicorns, achieved 5+ IPOs, and manages over $3 billion in committed capital.
"We believe founders come first — always. Our job is to be their most trusted partner from the earliest days through every stage of growth."
Apply to the Apex Startup Discovery Program
Aligned with True Ventures's investment focus. Precondition: You must be an Apex Participant to submit. Registration is complimentary and includes 2 Golden Ads. This project is part of Apex Master Expos.
Apex Ecosystem with Golden Ads
"Who I Am · What I Want"
Complimentary for Apex Participants. Become an Apex Participant at myapex.me — registration is complimentary and includes 2 Golden Ads. Part of Apex Master Expos.
Apex is a living ecosystem — one of its kind. A decentralized, member-owned global business platform across 80+ countries where preferred venture partners such as True Ventures can explore early-stage innovation quietly and selectively, while founders showcase on their MySite and gain clarity on what long-term investors truly seek. No middleman. By members, for members.